Welcome New Members
We are excited to welcome the following new member to the SIPA community:
The Deem Corporation - Deem's solutions are designed for the way employees work and travel, and the way companies apply policy and control costs.
Industry Dive Named Top Workplace Again
For the third year in a row, Industry Dive has been named one of The Washington Post's Top Workplaces in the Washington, D.C. area. Based solely on employee feedback, the survey measures the quality of workplace culture, including alignment, execution, and connection.
"Now in its sixth year, The Post's Top Workplaces list continues to reflect companies in the region that cultivate a connection with their workforce," said Washington Post Top Workplaces editor Dion Haynes. "It's clear from the survey that these organizations share a commitment to providing support and an environment that makes employees feel valued and respected."
Some of the Industry Dive team attended the awards ceremony on June 20.
"We are pleased to once again be recognized as a Top Workplace by the Washington Post. It's a testament to the energy and passion the team brings to the office each day," said Industry Dive CEO Sean Griffey.
FiscalNote's Eidelman Talks Artificial Intelligence at SIPA 2019
D.C.-based tech company and SIPA member FiscalNote is a government data firm that last year doubled the size of its headquarters. It also stretched into the publishing world with the $180 million acquisition of CQ Roll Call, which just expanded into China and brought on several new executives—but its core service is software that analyzes government documents.
Vlad Eidelman, VP of research at FiscalNote, spoke at SIPA 2019 recently about artificial intelligence. You can listen to it at this link—it's called Cutting Through the Hype.
"Information retrieval, image recognition, those are the same kind of patterns where we're looking at a lot of data, we're figuring out where the correlations are, and we get really good," said Eidelman.
He then boiled it down to this: "A person with technology is better than a person without technology... A person using AI to automate some of what they're doing—to collect content, to analyze that content, to generate stories more rapidly—is able to create products and services that get them faster to a point where their customers are satisfied, they get more revenue, and other things like that for a business."
Kiplinger Acquires Portion of 'Money' Magazine's Subscribers
Over one-third of Money's print magazine subscribers will now receive Kiplinger's Personal Finance every month, starting with the August issue.
Kiplinger has acquired the direct-to-publisher (DTP) subscription file from Money magazine (about 400,000 subscribers), the publication that Meredith Corp. recently nixed the print publication after its current June/July issue.
Because some of those DTP subscribers are already subscribed to Kiplinger's Personal Finance, the net new subscribers for Kiplinger will be roughly 320,000, according to Denise Elliott, CEO of Kiplinger.
The deal raises Kiplinger's subscription base to 920,000. Meredith will continue to own and operate the digital Money brand. Elliott said this deal brings "new advertising opportunities" for the Kiplinger brand, now the only personal finance magazine in the U.S.
Two New Books by the Prolific Bob Bly
"Discover the battle-tested, carefully-crafted, uncannily effective digital marketing strategies and tactics that can transform your website from more than just a 'web presence' into an incredibly lucrative online profit center with a massive ROI!"
That's marketing copy from a marketing pro. Ring up another two books in the ever-growing Bly canon. He is the author of 95 books—no, that's not a typo—including his latest ones, The Digital Marketing Handbook and The Marketing Plan Handbook, both from Entrepreneur Press.
Awards for Bly include a Gold Echo from the Direct Marketing Association and AWAI Copywriter of the Year. He has been interviewed on many radio and TV shows including CBS Hard Copy and CNBC, as well as featured in major media ranging from the New York Post to Nation's Business.
And we hope to have him presenting a SIPA webinar in the fall.
Benjamin Thorpe Joins Lessiter Media as Ag Associate Research Editor
Lessiter Media is pleased to announce the addition of Benjamin Thorpe to its Ag Division editorial team. Thorpe will serve as an associate research editor of Ag Equipment Intelligence and Farm Equipment.
"Ben brings a foundational knowledge of the equipment industry and research experience which will be instrumental in further developing data-driven AEI and Farm Equipment content," says Jack Zemlicka, ag division content director.