SIIA’s TechChats provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

I recently sat down with Rhonda Wunderlin Senior Vice President of Performance Marketing for Questex. Rhonda is responsible for building Questex’s seller and buyer experience from discovery through purchase and purchase through advocacy as well as monetization. Rhonda has deep experience in marketing and brings a holistic approach to driving the audience and customer experience through marketing and data driven best practices. Rhonda works across marketing, sales and finance and leverages best practices, process and technology to achieve measurable and sustainable results in marketing performance. Rhonda has a proven track record of building highly effective teams and recently was named Modern Marketer of the Year by Oracle. She is also a board member of the Software & Information Industry Association’s (SIIA) Software & Services Division (SSD) Board of Directors and a founding member of Omeda’s Executive Advisory Board. Rhonda was most recently, Vice President, Marketing Performance at Informa Engage.

View the full TechChat in its entirety below.

Jennifer Carl is the Director of Software & Services Division Programs. Follow the Software team on Twitter at @SIIASoftware @SIIAJennifer