This blog post is sponsored content by a 2019 Connectiv Executive Summit sponsor James G. Elliott Co., Inc.

Following the Connectiv Executive Summit, I wanted to share a brief article with you that suggests using research to help prevent costly mistakes. Jack Semler of Readex Research and I were interviewed on the topic, “Are You Selling Products Your Advertisers Don’t Want?”, which appeared in the April/May issue of the AM&P's Signature Magazine. Our audiences have engaged quite a lot with these ideas as Jack and I have been speaking and writing about them, so we hope you find them interesting and useful.

You can download the article here.

Jim Elliott, President of the James G. Elliott Co., Inc.

Nevena Jovanovic is the Marketing Manager at SIIA.