It's Thursday, always lots to do. But one thing you should not do, according to best-selling author Daniel Pink, is start a change initiative. Instead, start it on the day after a holiday or at the beginning of a quarter, or on a Monday," Pink says in his most recent book, When: The Scientific Secrets of Perfect Timing.
The basis of this is similar to research that says that we are twice as likely to run a marathon at age 29 than age 28 or 30. "Endings have this power to galvanize us," he said—as do beginnings, when scheduled right.
What about the rest of the week? Here are some options:
Sunday. At an SIIA Boot Camp in Chicago, Tracy Samantha Schmidt, principal of Socially Authentic, told us that she has had great success—an over-50% open rate—with a Sunday night "memo" that goes to executives. "It takes two-minutes to read and we really think value. CEOs are thinking about work at 7 pm on Sunday. I'm totally against putting everything on social media at 9 am Monday morning." Biggest lesson here—know your audience.
Monday. Our tendency on Monday is to multitask. We probably have a morning meeting but we also need to get work done. While evidence has always said that humans are poor multitaskers, a new study published in Psychological Science suggests that just the thought or illusion that we are multitasking may boost our performance by making us more engaged in the tasks at hand.
"Multitasking is often a matter of perception or can even be thought of as an illusion," explains researcher Shalena Srna of the Stephen M. Ross School of Business at the University of Michigan. "Regardless of whether people actually engage in a single task or multiple tasks, making them perceive this activity as multitasking is beneficial to performance."
Tuesday. Post on LinkedIn. B2B audiences tend to see the most success with posting on LinkedIn on Tuesdays, according to a recent report. If you are looking to appeal to candidates for hire, you'll want to target your posts just before candidates get off work. If you are looking to engage with industry peers, your posts can be spaced out more, while still focused on off hours, such as 11 am -1 pm and 4-7 pm.
Wednesday. Don't schedule any meetings. This is to abide by a new practice making the niche industry rounds. Keep one day a week free from meetings. Asana CEO Dustin Moskovitz has implemented a company-wide "No Meeting Wednesdays" (NMW) rule. "The high-level goal of NMW is to ensure that everyone gets a large block of time each week to do focused, heads-down work," he writes on the company blog.
"...makers suffer greatly from interrupts in their flow time. Managers are generally used to having a schedule-driven day, so it's easy for them to throw a disruption into somebody else's calendar. Makers also do this to each other. And unlike many companies, at Asana we generally want our managers to be makers some of the time as well, so they need a structure that ensures they get some flow time too."
Friday. If you do Instagram, Trackmaven recommends that 7 pm Friday is an optimal time to post. Or people are usually in a pretty good mood on Friday so you can delegate something, an action many of us are not very good at. In a recent article on redesigning your week, Fast Company wrote: "As you plan your day, ask yourself: Is this something that I really need to do myself, or could someone else do this instead?" And if you can't sleep, Trackmaven also says that 1 am Friday is a great time to post on Pinterest.
Saturday. Send out a promotional email. An Experian email study found that recipients responded more to promotional emails they received on the weekends—when the send volume was the lowest. The unique open rate for Saturday and Sunday was 17.8% for both days, the highest percentages of the week. Or you can catch up on the sleep you missed posting on Pinterest at 1 am the night before.
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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…