Reminder That B2B Can Be Awesome: Senator Credits IndustryDive Video With Changing His Vote

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Senator Joe Manchin recently told Politico that he changed his mind to vote against the confirmation of Bernard McNamee, President Trump’s nominee for the Federal Energy Commission after viewing a video obtained by IndustryDive that showed McNamee sharply criticizing renewable energy and environmental groups while calling for a unified campaign to support fossil fuels.

"After viewing video footage, which I had not previously seen, where Bernard McNamee outright denies the impact that humans are having on our climate, I can no longer support his nomination to be a FERC Commissioner," Manchin told Politico.

It’s the latest reminder of the power and importance of B2B journalism. Far from rehashed press releases or boring retreads of mundane topics, B2B journalism done right is as vital as anything out there (I remember talking to the then head of content at CNBC, a Neal’s Award judge, who said, “We should licensing content from every one of these brands.”

Connectiv’s Neal Awards, which recognize the best in B2B content, include the Timothy White Award for Editorial Integrity, which recognizes exemplary leadership in the face of challenges and pressures that editors face daily. Recent winners show the high stakes and career risks that many editors have to take to bring a story to light, often before the mainstream media.

The 2017 Timothy White Award winner, Rob Blackwell, played an integral role in American Banker’s coverage of the biggest financial services story of the year, the Wells Fargo fake accounts scandal.  From the get-go, Blackwell asked hard questions about the lack of executive dismissals and CEO John Stumpf's ability to weather the storm (Stumpf indeed soon stepped down).  And the coverage extended well beyond staying on top of the days headline news, delving deep into the far-reaching implications of the scandal, not only for Wells itself but for the industry at large.     

The stakes were even higher for the 2016 Timothy White Award winner, Bill Sweetman of Aviation Week & Space Technology and AW's Defense Technology International, whose reporting on military equipment that didn't live up to the hype (or even endangered lives of military personnel) ultimately helped create safer conditions for those servicemen. 

Content may be king but too often B2B journalists are left feeling like the maid. Good on IndustryDive and good on the thousands of B2B journalists making a difference. 


Matt Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.