November 20, 2018 by Matt
SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments.
As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90 to tap directly into the company's proprietary audience data and content expertise to fuel successful integrated marketing strategies on behalf of their clients.
Matt Yorke, Chief Digital Officer is the driving force behind Northstar's ongoing strategic digital transformation. As well as reorganizing the existing teams and processes to deliver on this vision, Northstar recently recruited as the head of the marketing services initiative Jeremy Rueb, Vice President, Northstar Studio 90. Jeremy previously spent 11 years at IDG Communications where he built the company's first global strategy and delivery team before more recently working as a B2B marketing consultant for tech and media companies.
"As the marketing world continues to shift away from traditional models, Northstar Studio 90 is well positioned to provide our clients with the insights, ideas and solutions coupled with unparalleled influence in the travel industry to drive better business outcomes. I am delighted we were able to attract a leader such as Jeremy to our talented team to help us realize this vision" said Matt Yorke.
In addition to the launch, Northstar Studio 90 announced four new digital products all designed to meet specific client marketing needs. Product highlights include:
1. Video Billboard - an engaging new ad format that allows for enhanced storytelling and increased viewability.
2. Social Access - exposure on key social media platforms using Northstar's rich first party data.
3. Social.amp - highly relevant, timely client social content amplified on the Northstar brand safe and premium environments.
4. Social Fuse - leverage high value editorial and custom content with 1st party audience data to drive brand engagement across social platforms.
These new products along with a comprehensive product roadmap and investments in technology, represent Northstar Studio 90's commitment to leading the way with innovative and comprehensive marketing solutions. In addition, Northstar Studio 90 will continue to offer other signature products including education and rewards platforms, thought leadership, research and digital media.
"We have an aggressive timeline to accelerate our continued digital transformation, and with investments in our technology stack, data and in people, we are excited to offer our clients the best in class solutions to help fuel their business goals" said Thomas Kemp, Chairman & CEO of Northstar Travel Group.
About Northstar Travel Group
Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C China, and Web in Travel. The company produces more than 75 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, sports travel, and the meetings industry. In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the fastest growing segment of the travel industry, online travel distribution.
Northstar Travel Group owns the Burba Hotel Network, the leading producer of hotel investment events globally, including ALIS, the largest hotel investment conference in the world produced with the American Hotel & Lodging Association in Los Angeles each year. BHN's network includes over 25,000 hotel industry leaders in over 140 countries. Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software, CRM database marketing and predictive analytics business serving the mountain destination, activities, hospitality, and specialty destination travel markets.
Based in Secaucus, NJ, the company has offices in New York, NY; Stowe, VT; Denver, CO; Edwards, CO; Los Angeles, CA; Costa Mesa, CA; Lombard, IL; and global offices in Singapore, Beijing, and Shanghai. Northstar Travel Group is owned by funds managed by EagleTree Capital.
About EagleTree Capital
EagleTree Capital, formerly Wasserstein Partners, is a leading independent private equity and investment firm, focused primarily on leveraged buyout investments and related investment activities. EagleTree manages capital on behalf of institutional and individual investors. The firm is focused on investments primarily in the media and communications, consumer products, and water and industrial sectors. EagleTree is located in New York. For more information, visit www.eagletree.com.
Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.