6 Examples of Business Quizzes That Generate Leads

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Business Management Daily published an HR IQ test last week that's worth checking out. It's thoughtful and informative, and they also have some fun with it with questions like: 

"A new survey says what type of professionals are the most discreet users of social media (the most hesitant about posting personal information)?"
a. IT professionals
b. HR professionals
c. CEOs

Quizzes can accomplish a number of goals from lead generation to webinar and event marketing to contest giveaways. In addition, if you have a special report or white paper to sell, a quiz is also a good way to get people interested in it. Ask tough questions.

As for lead generation, remember that, "No matter how stodgy you may think your buyers are, we are all human and get curious about what our results will be," writes the Interact blog. "Simply stating 'Enter your email to see your results!' is a powerful method of incentivizing the opt-in." That's kind of a game within a game. 

Here are 5 few other business quizzes I've come across:

1. The Pew Research Center came up with a fun and informative quiz on cybersecurity. "Test your knowledge on cybersecurity topics and terms by taking our 10-question quiz... When you finish, you will be able to compare your scores with the average American and see explanations for the terms and topics in each question. The analysis of the findings from the poll can be found in the full report, What the Public Knows About Cybersecurity."

2. The team at Influitive created the "How Vain is Your Marketing" interactive infographic quiz to help marketers gauge how their content scored on a scale of "all about the customer" to "all about me." The questions range from, "How often are your content ideas sourced from your customers?" to "How prominently do you feature customer testimonials or validation on your website?"

3. Pentaho created a "Which Big Data Blueprint is Right for You?" quiz. They "wanted to learn more about their target customer so they could market the right solutions to customers at different stages of big data continuum."

Question 1: How would you describe your level of expertise?

a. I'm still not sure what big data is.
b. I've just started exploring big data solutions
c. I've experienced a few big data projects
d. I'm a big data expert!

4. Here in Washington, D.C., the Folger Shakespeare Library and Theater has enjoyed success with its quizzes. The latest takes advantage of the season with, Which Midsummer Are You? "Which of these special copies of Shakespeare's classic A Midsummer Night's Dream matches your personality? Take our quiz to find out."

At the end it tells you who you match up with. Here's mine: "You're a rebel and a dreamer. You aren't afraid to color outside the lines. You're Pinckney Marcius-Simon's illustrated copy." Try it.

5. Kiplinger features many quizzes and updates them frequently—Test Your Bull Market IQ has a tag that it has been updated in August 2018. 

"There's a saying on Wall Street: Don't confuse brains with a bull market. It means that when most stocks are gaining day after day, it's easy to look smart. Stocks have been in a bull market since March 2009, making this bull market the longest ever, at least going back to 1932. So, justified or not, we're all feeling pretty brainy. Still, there's plenty more to know about bull markets. Take our quiz to put your investing IQ to the test."

I got 6 out of 10 right, about average, and quickly moved on the next one: The Millionaire Quiz – Do You Have What It Takes? Thankfully, I did better on that one.

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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…