SIIA’s TechChats provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

I recently sat down with Shereta Williams, President of Videa to discuss their 2018 CODiE Win for Best Best Campaign Management Platform. Videa automates the buying and selling of local tv inventory, simplifies workflows and increases revenue. Videa's platform was developed by broadcasters for broadcasters the platform also enables media buyers to leverage automation and analytics in order to better reach target audiences with more speed, accuracy, and transparency. It can avail up to a year in advance. By providing buyers with real-time inventory, Videa helps agencies make smarter, more targeted television buys across platforms.

View the full TechChat in its entirety below.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.