Maximize Your Media Team with these Best Practices

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This is sponsored content by a 2018 Connectiv Executive Summit sponsor: Kelley Sparkman, Partner at LaunchPad Media Management

Your media team is only as good as your client is happy. Advertisers in today’s fast-paced digital world are looking for media companies and publishers who can keep up with and provide access to the choices available to reach audiences. To meet advertisers where they are, publishers must be effective and efficient with tools and processes that maximize their efforts.

These best practices will maximize your team and give them on-the-go access to the information they need to succeed.

Automated Processes

Within any media company are redundant or inefficient steps that slow down processes or hamper success efforts. Automating these processes reveal those shortcomings and streamline them for simplicity. Communication could be automated and available to your staff from anywhere. Workflow automation means that management sees a clear picture of accountability. Human error is reduced because there is less confusion about the process. Resources such as time and energy are recovered because information is well-organized and available at any time.


With sales staff, freelancers, editors, photographers and others communicating in silos, efforts are duplicated or lost within disparate systems. All of these different touchpoints could lead to missed deadlines or missed opportunities. Integration of systems helps control the flow of data and also provides support to the businesses processes that rely on that data. By integrating the tasks and processes needed to bring stories or ads to print, your media team is more efficient and productive.


If your media team can forecast future sales or closing dates for proposals, the rest of your team can get ready for what’s coming down the pipeline. Manager reports with real-time data prepare editorial, management and accounting to perform tasks such as billing, media planning, hiring, and production as needed and on time. Anticipating the needs of the company with forecasting means that you will have the staff and resources available to fulfill the ever-expanding needs of your client.

Business Intelligence

Executives rely on data to build actionable business intelligence and guide future decisions for the company. Real-time Customer Intelligence Data alerts management with the state of the media company including user statistics, production reports, and predictable revenue. Business intelligence tools access these analytics and other data sets to present reports, dashboards, charts and graphs that are easily examined for more informed executive business decisions. 

With an organized and modern approach to media sales and planning, your team can move out of the old school and into the future of the publishing industry. Accessible information, reporting and integrated systems provide the intelligence to make managerial and executive decisions more effective. Advertisers are looking for publishers and media companies who are ahead of the game. These best practices will maximize the efforts of your media team, keeping your clients happy and meeting the needs of your growing company.

About LaunchPad Media Management

LaunchPad Media Management is a web-based, fully-integrated software suite designed exclusively to meet the needs of publishers and media companies. Founded in 2004, the LaunchPad idea was created by George Sparkman after he became Chief Operating Officer of a nationwide media company. Recognizing the needs of his sales team, he originally developed LaunchPad as a CRM but soon began integrating other systems unique to the publishing industry, increasing efficiency and dramatically lowering expenses. George and his partner Kelley began selling LaunchPad Media Management as a full SaaS solution in 2005 and it now integrates with some of the top applications used by publishers today. For more information and to request a demonstration, visit

Nevena Nevena Jovanovic is the Marketing Manager at SIIA.