SIIA’s TechChats provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

I recently sat down with Fred Bateman, Founder & Chief Executive Officer at Bateman Group to discuss their 2017 Company CODiE Win for Technology PR Firm of the Year. Bateman Group is an independent PR firm with offices in San Francisco and New York. They help technology brands turn their innovation into stories that build a solid foundation for growth and market leadership.

Learn how they use a content-led approach to drive strategic communications. View the full TechChat in its entirety below.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.