In a discussion with a SIPA colleague yesterday morning, we spoke about the importance of analytics in determining what your audience is interested in. We certainly pay great attention to that here and wanted to give you the most popular SIPAlert Daily columns of 2017 (and below that, of the 4th quarter).

Hopefully, you'll see a topic or heading that intersects with something you've been doing or thinking about lately, be it podcasts, SEO, social media, content licensing or anything else.

So without further ado, here are the 20 most opened SIPAlert Daily articles of 2017: (Click on the headline to read the full article.)

1. Turning social media visitors into subscribers
2. New report gives roadmap to ranking high on Google
3. Member profile: SanctionsAlert covers an always-changing field
4. Member News: 3 acquisitions, 2 award winners and incoming board members
5. Marijuana Business Daily founders reflect on their rapid growth
6. Member News - A passing, new members, 2 appointments and plaudits for 2 shows
7. Keynote speakers start off SIPA 2017 in style!
8. Launching a successful podcast
9. The surprising impact of reviews on purchases
10. Building a better podcast
11. 10 takeaways from SIPA Annual 2017 Conference
12. The best times and days to post social media
13. Member News: Incisive sells division; QCSS partners with women's soccer; BLR editor honored
14. Remembering Andy McLaughlin
15. Facebook group gives publisher huge boost
16. Member News: 2 acquisitions and a run for Congress
17. Legacy publisher focuses on new daily product
18. Expert tips for selling on your site
19. Playful daily tech newsletter builds lots of subscribers and revenue
20. Ways and means to license your content

And the Top 10 for Q4 2017

1. Remembering Andy McLaughlin
2. December Member News
3. BLR, WATT use anniversaries for big campaigns
4. 14 benefits offered on HCPro's winning CRC website
5. How to start working on data-driven stories
6. 9 ways to best enable new-product discussions
7. Using 'sexy' language to help you sell
8. A trial-to-subscribe conversion rate worth looking closely at
9. 3 clear themes emerge on Day 1 of BIMS
10. 8 elements of Brief Media's success

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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…