SIPA January Member News

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Welcome New Member

We are excited to welcome the following new member to the SIPA community this month:

Beer Marketer's Insights

Funeral Set for Andy McLaughlin

The funeral mass for Andy McLaughlin, founder, president and CEO of longtime SIPA member PaperClip Communications and past SIPA president, will be held on Friday, Feb. 2 at 2:00 pm at St Joseph on the Brandywine Church, 10 Old Church Road, Greenville, DE 19807. McLaughlin died in November at the age of 47.

There will not be a viewing or visitation. 

Kovel's Antiques Featured in National Radio and Video Segment

"For 50 years, collectors of all stripes from across the country have turned to antiques and collectibles expert Terry Kovel. The Shaker Heights, Ohio, resident has scores of antique toys, outdated kitchen gadgets and various pottery packed in the home office she and her late husband Ralph built in the '50s. [Join us] on a visit to the busy operation, where Kovel holds court over cast-off pieces of popular culture."

So begins a national story for the NPR program Here and Now that aired last weekend focusing on SIPA member Kovel and her company Kovel's Antiques. There is a beautifully done 5-minute video—titled A Peek Inside the Collectibles Empire of Terry Kovel—that I recommend watching and a link to the radio segment as well.

The Kovels established an antiques and collectibles empire that survived for more than 60 years, starting in 1953 with a book explaining the identification marks stamped onto the bases of pottery. The book went 42 printings and is now online. As the books continued to sell, they found that they were building a reputation.

"We were experts; it said so in the reviews," Kovel says. "So my husband said we should write a newspaper column." The antiques and collecting column started in 1954, was syndicated to hundreds of newspapers and later became a nationally distributed TV show. They've also published more than a hundred guides over the years.

"...It's a way of life and if you're not a collector—well, like my son—you don't understand it at all," Kovel says with a slight but funny grimace.

Lessiter Publications' Farm Equipment Starts New Podcast Series

Music plays and Farm Equipment Managing Editor Kim Schmidt introduces Lessiter Publications President Mike Lessiter, marking the beginning of an exciting new series of sponsored podcasts that Lessiter will host.

"It was really fun for me because I don't think we've had a single interview with a subject who didn't want to keep going," he says. "It really came together well – fun for me personally as a second-generation business owner and operator. At times it felt like I was getting free consulting from guys I really respect.

"I can remember the hard days when my parents got their business going," Lessiter continues. "...Over the last decade I've sat with some of these manufacturers over supper, in the bar, at meetings, in their places, and heard their stories. What I've come away with is stories of grit, perseverance, good luck, and a friend, lender or supplier who stuck with them when things were really tough."

Lessiter patterned the new podcast from NPR's How I Built This. "I wanted to capture [the people's] own words and voices. I thought it would be cool to hear the interchange with [their family]. These are all extended form interviews... [Listening to] podcasts you can learn while you're on the go. I have bigger plans for these than just this."

Listen to the podcast here.

Columbia Books' Rover App Uses Technology to Improve Communications Gap

Columbia Books & Information Services is now in the app business. CBIS has designed Rover to connect Capitol Hill staff and government personnel with its database of 40,000+ government relations professionals. Until now this service has only been available via paid subscription, and the main users are lobbyists, fundraisers and advocacy vendors.

"The need has never been greater for clear communication between the Hill and the policy community," said Matthew Barnes, director of government relations information. "A recent study revealed when Hill Staff need information on an issue they look to federal agencies, CRS and social media. Some of the best policy minds in the world are on K Street, and the Hill isn't tapping into them as efficiently as they could be."

Rover users can search by the individual's name, firm, issue area or industry. With just two clicks users can find an expert in tax reform, gun control, health care or any other legislative topic, schedule a call or meeting and add it to their calendar.

CBIS presented Rover in September to a full room of Hill staff in the Rayburn building and recently hosted several hundred staff at a Rover Holiday Happy Hour featuring local rescue puppies from Lucky Dog Animal Rescue.

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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…