October SIPA Member News

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Welcome New Members

We are excited to welcome the following new members to the SIPA community:

Higher Logic Acquires Informz and Real Magnet 

Higher Logic, an industry leader in cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies—and SIPA members. This acquisition accelerates Higher Logic's plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform.

"Informz and Real Magnet are both clear leaders demonstrating advanced marketing automation capabilities for the market," said Rob Wenger, Higher Logic's CEO. "Our vision with these acquisitions is to work with Informz and Real Magnet to create the ultimate virtuous cycle for community and engagement. The valuable features in both marketing automation systems will help us fine-tune this continuous feedback loop."

"Real Magnet's world-class marketing automation combined with Higher Logic's renowned community platform gives data-driven marketers powerful new capabilities for increasing engagement and driving revenue. The big winners here are our customers," said Tom Pines, CEO of Real Magnet.

"This is a great opportunity to bring together the best of marketing automation and community engagement," said Joe Tyler, CEO of Informz, "so that all of our customers can benefit from more targeted and efficient interactions."

With one of the most comprehensive teams of member and customer engagement experts, Higher Logic is positioned to further enhance the customer experience through a broader set of products and services. Now boasting over 340 employees and 2,600 customers, the company's expanded offices include: Mesa, Ariz.; Portland, Ore.; Saratoga Springs, N.Y.; and its headquarters in Arlington, Va.

SIPA member Berkery Noyes served as the exclusive financial advisor to Real Magnet, and Madison Park Group served as the exclusive financial advisor to Informz on these transactions.

Industry Dive Acquires ConstructionPro Network 

Industry Dive has acquired ConstructionPro Network, an online resource center for owners, contractors, and project managers to make better decisions, lead improved project outcomes, and thrive in today's challenging construction environment.

Since its launch in 2003, originally as a construction claims information newsletter, ConstructionPro Network has maintained its expanded mission to provide valuable news and insight on the construction industry surrounding legal issues, green building, LEED, project controls, BIM, scheduling, contract documents and project management.

"We are honored to continue the pertinent conversation around construction project management and welcome the members of ConstructionPro Network into our community of more than five million business executives," said Sean Griffey, CEO of Industry Dive.

Check out CadmiumCD's Blog 

Just a note to put CadmiumCD's blog on your radar. Because they work in the meetings industry, many of their posts contain helpful events information. These include:

Panoptic Media Marketing Acquires Interstate Sign and Light 

Panoptic Media Marketing Inc. has formally acquired Interstate Sign and Light, a leader in architectural sign installation, manufacture and service. (This occurred in May.)

The deal supports Panoptic Media's ambition to expand its innovative range of marketing service products across North America.

"For the past 14 years, Interstate Sign and Light has led the Central Florida market in Sign Installation and manufacturing services, the reputation and client base of the company is second to none," said Daniel Dyer, president of Panoptic Media Marketing Inc. "Adding the innovative sign installation techniques and solutions offered by Interstate to the Panoptic Media service line up represents a strategic step forward for Panoptic."

TrainingToday Selected for Training Industry's Top 20 Health and Safety Training Companies List 

BLR's TrainingToday®, a leading provider of online education programs for employees and supervisors, was recently selected for Training Industry's Top 20 Health and Safety Training Companies list.

TrainingToday is currently undergoing a course redesign for its 650-plus course library. The updated courses will still have the same engaging, relevant content TrainingToday customers love, and they will have a more modern user experience, as well as better mobility, easier customization options, enhancements for accessibility, and more.

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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…