SIIA’s TechChats provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

I recently sat down with Rhonda Wunderlin Vice President of Performance Marketing for Informa Engage. Rhonda is leading the collaboration between sales and marketing. In this role, she is responsible for marketing technologies, user data integration and management, data analysis, user care and circulation fulfillment systems/processes. Rhonda has set the vision for a unified collaborative sales and marketing organization, with streamlined technology managed by a central operations team.

Earlier in her career, Rhonda consulted on best practices across a myriad of 80+ companies, helping them transform their organizations. She understands the key principles behind sales and marketing alignment, applying them effectively to organizations large and small.

View the full TechChat in its entirety below.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.