SIIA’s TechChats: Brad Mehl | CEO, Lively Event

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SIIA’s TechChats provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

I recently sat down with Brad Mehl Chief Executive Officer of Lively Event. Brad has over 25 years of experience in building start-ups, mid-market companies and billion-dollar enterprises in over 20 industries.  His clients have included major media companies, ventures backed by Google and FORTUNE 500 companies.

Prior to Lively, he was Vice President at Penton, a $400MM+ business information and events company, where he led the marketing transformation of 60 brands that grew digital revenue by 50%.  As General Manager and Vice President of, he ran a $150 million online marketing platform that helped 20,000 manufacturing companies grow their businesses.  At LexisNexis, he had a dual role – General Manager of Specialty Products and head of marketing for – where generated more clients for 35,000 law firms, growing revenue by 55% to $200MM.

Brad has an MBA from the Stern School of Business at New York University, completed graduate work at Rotterdam School of Management in The Netherlands and has a B.S. from Cornell University. Brad currently sits as a board member for The Software and Services Division of SIIA.

View the full TechChat in its entirety below.


Rhianna Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.