ALM is the charter subscriber for ConnectivU, a comprehensive online continuing education platform from Connectiv, the Business Information Association, that debuts today offering training for digital advertising sales, with additional courses to be rolled out over the next 12 months on content development, events, advanced leadership for senior executives and building data and information products.
The Digital and Integrated Sales Training online video course is led by Steve Bookbinder, CEO and founder of DM Training, and features a 10-part series of 10-minute videos that offer a deep dive into:
- Content and Campaign Types
- Continuous Consideration: Right Person, Right Message, Right Time, Right ROI
- Media Math and Understanding the Value of Engagement
- Thinking like a Digital Marketer
- Selling Digital: Presenting the Winning Solution
- Selling Digital: Turning Around Objections
- Consultative Questioning: Finding the Path to Client Satisfaction and Renewals
A 24/7 operating platform provided by Bluesky eLearn allows students to complete courses wherever and whenever they desire, while courses are designed and delivered by B2B leading industry experts. Russell Perkins, founder of InfoCommerce, will instruct the upcoming block on building data and information products.
“ALM was like a lot of media companies that offered internal product training with some external industry speakers throughout the year,” said Matt Weiner, Chief Sales Officer, Marketing Solutions at ALM. “But we had nothing comprehensive or ongoing. When I had the opportunity to not only partner with Connectiv, but help craft the agenda and program for launch, it was exactly what we were looking for.”
Mike Marchesano, Managing Director of Connectiv says, “We listened to our members’ pain points about the challenge of keeping one step ahead of the digital marketplace and have created an online continuing education platform that is relevant, measurable and actionable with self-assessments. Sellers can take what they learn and apply it immediately to generate more sales.”
For more information on ConnectivU, click: www.pathlms.com/connectiv. For additional questions, contact Geri FitzGerald at gfitzgerald@siia.net.
Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.