SIIA’s TechChats provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.

I recently sat down with Ariella Shoham Senior Director of Marketing for the Software Monetization division at Gemalto. In this position Ariella leads a marketing team responsible for developing and executing a clearly defined marketing, communications and demand generation strategy in a manner that supports the consistent business growth and enhances brand equity and awareness for the company’s award-winning portfolio of Sentinel software licensing, and entitlement management solutions.

Ariella joined Gemalto (formerly SafeNet) in 2009 as the EMEA Field Marketing lead and then continued to lead the Global Field Marketing team in 2012, where she played a key role in creating market awareness and customer education during the launch of Gemalto’s Key strategic initiatives including Sentinel Cloud Services, Gemalto’s first cloud licensing offering and Sentinel Embedded Software Monetization Solutions – the only solution designed specifically for high tech device and equipment manufacturers.

Prior to Gemalto, Ariella held marketing leadership positions at various IT companies including IXI, Electronics line and Advanced Recognition Technologies. Ariella holds a Bachelor Degree in East Asian Studies from the Hebrew University in Jerusalem and a Masters in Business from the Interdisciplinary Center in Herzliya.

View the full TechChat in its entirety below.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.