According to the Connectiv Media & Information census, by 2020, paid content and information services will be the second largest revenue stream for B2B media information companies, trailing only events. That’s a fundamental shift for many companies that continue to see advertising—in both print and digital formats—as a leading business line.
At the Connectiv Executive Summit, May 3-4 in Chicago, Alice Ting, vice president of brand development, licensing and syndication at The New York Times, will speak at a session titled Going Global: How to Break Into New Markets. She will share hard-earned lessons from setting up deals in foreign markets, particularly Asia, where the demand for quality business content is huge.
“Everyone is looking for quality content from content creators and publishers that are established,” says Ting. “It’s about raising value for your partners—when you say a certain brand, there’s a connotation with the quality of content being created and today the world is more global and information is much more connected.”
Ting joined The Times in 2000 as a director of strategy. She moved to strategic planning for Times Media Group in 2001 as project director, and joined News Services in 2006 as director, strategic initiatives and publications, responsible for identifying ancillary revenue streams for the Times and managing content licensing partners.
In 2009, Ting became executive director, brand development & licensing at the Times. She was responsible for identifying, executing and overseeing brand extensions such as the online shop, branded merchandise, wine club, Times Journeys, book development, and ancillary publications. She also handled content related business development such as rights and permission, content licensing, and North American sales of The New York Times news service and syndicate.
For more information on the Executive Summit including how to register, click here.