SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.
Yorke will be responsible for strategic marketing, product innovation and advancing Source’digital marketing capabilities. He will report to Source chief revenue officer Marianne Collins.
Source has made an aggressive digital push over the past year, including the launch of a new content management system designed to integrate content feeds, improve mobile viewing and serve native advertising, as well as the launch of an account based marketing service, which fetches prices of over $40,000 per quarter (for an overview of SourceMedia’s ABM program, click here).
“Matt Yorke will play a vital role in enabling us to capitalize on our recent accomplishments and realize the full potential of our brands and audiences as a platform for marketing services,” said SourceMedia’s Chief Executive Officer Doug Manoni. “We’re excited to have Matt as a member of SourceMedia’s leadership team.”
Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.