As we close out 2016, we want to make sure that Connectiv members have access to the content and resources that we’ve produced over the past year. From thought leadership keynotes to case studies, benchmarking research and peer-to-peer conversation and learning, we offer resources to assist everyone from the C-suite to the front line.

Below you can find links to some of our most popular resources of 2016. Please feel free to share with your colleagues (access to research reports and webcasts will require a Connectiv username and password). You can find additional information at the Connectiv site. For any questions, please contact mkinsman@siia.net.

EVENT PRESENTATIONS

Access video recording and presentation decks from Connectiv’s two major conferences, the Connectiv Executive Summit and Business Information & Media Summit. Among the highlights? James Capo shows How to Create New Revenue Streams with Customer Data Management; Informa CEO Stephen Carter offers a peak behind the curtain of the new 800 pound gorilla in B2B; 1105 Media CEO Rajeev Kapur Identifies The Biggest Changes in B2B in the Next Two Years; and Emily Ryan, senior product manager at Harvard Business Review, shows how to Analyze and Unearth Your Content Archives To Boost Engagement and Retention.

2016 Connectiv Executive Summit Archives

2016 Business Information & Media Summit Archives 

RESEARCH & WHITE PAPERS

From industry overviews to revenue benchmarking to business segments drill-downs, get the data to help you make decisions. Scroll down the list of research reports. 

Connectiv Business Outlook

B2B Programmatic Media and Planning Study (conducted with Kantar Media)

Native Advertising Benchmarks in B2B

Agri Media Council Channel Study

B2B Events Census

Personas Marketing in B2B Survey

Content Amplification via Social Media (white paper courtesy of Connectiv's Audience Marketing Committee)

Digital Product Development: How Audience and Digital Media Teams Can Work Together (white paper courtesy of Connectiv's Audience Marketing Committee)
 

BUSINESS INFORMATION NETWORK

Connectiv’s Business Information Network (BIN) reports business media revenue for print, digital, event and data.  We’ll be making an aggressive push in 2017 with more frequent reports that go beyond just the revenue numbers to focus on trends and performance in the industry’s four main revenue categories. Full year 2016 number will be released in February 2017.   

First Half 2016 Business Information & Media Revenue

2015 Business Information & Media Revenue

CASE STUDIES and COMMITTEE MEETING PRESENTATIONS

Connectiv’s Committees & Councils are peer-to-peer groups representing specific disciplines (Digital Media, Audience Marketing, Editorial) and offer the chance to network, discuss issues and learn. Below are some of the most popular presentations and discussions from 2016. Want to join the conversation? Check out the C&C page here.

How To Conduct Lead Scoring

Digital Ad Fraud and Methods to Prevent Revenue Loss

Data Management Platforms

How To Grow Sponsored Content Without Cannibalizing Traffic

TOP 10 ARTICLES of 2016

Can 1105’s Project BOLD Revolutionize Lead Gen in B2B?

A Lead Scoring Primer: How BVR Boosted Qualified Leads 260%

Ad Fraud Occurs in B2B and It’s Probably Happening to You. Here’s what You Can Do About It 

How Hanley Wood Learned To Stop Worrying and Love the Ad Sales Data Bomb 

Who is Informa, the UK Powerhouse Transforming U.S. B2B Media and Information? 

Account Marketing Explained: Behind SourceMedia’s New ABM Solution 

B2B Publishers: Market Will Come to You If You Have Plan for Native, Omnichannel and Programmatic 

Social Secrets: Understanding the Social Giants and What They Mean for You 

Shaw Leads American City Business Journals Into New Age with Content, Events and Trust

From “Biz Media” To “Biz Info”: Why Just About any Publishers Can Do It (and How Events and Advertising Will Benefit Too)

WEBCAST ARCHIVES

Programmatic Boot Camp Part 1 | Part 2

B2B Content Discovery: What Facebook, Apple and Other Social Giants Mean for You

Data Privacy Update: What Publishers Need to Know About the EU-US Privacy Shield

Updates to the Telephone Consumer Protection Act: What Publishers Need to Know

Digital Advertising Viewability: Driving Engagement in B2B

Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.