SIIA’s Executive Spotlight Series provides a look into some of the most successful executives in our industry. Hear how many of them got to where they are today, what is shaping their businesses and the industry today, and special advice they would give to others trying to grow a successful company.
I recently sat down with Clayton Whitfield, Co-founder and Chief Customer Officer, SaaSOptics. Founded in 2009, SaaSOptics delivers a subscription management platform that provides subscription billing, revenue recognition and robust subscription analysis. In my interview, Clayton discusses financial management, valuations and how to launch and scale a SaaS company.
View the full interview in its entirety below.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.