SourceMedia, which serves the financial, technology and healthcare sectors, has launched a redesigned corporate website and logo.
The new website is structured around the markets that Source serves and its primary business lines: Digital Marketing Services, Subscription Information, and Events. The site is optimized for both desktop and mobile devices and features live social media feeds, comprehensive access to product and service information, an audience-reach calculator and a live “cam” showing the harbor view from the company’s headquarters in lower Manhattan.
The new logo features a more simplified design and bright blue brand mark that reflects the company’s focus on audience-building and community engagement. Both the logo and website were designed in partnership with Brooklyn based digital design agency Work & Co. and Reston-VA-based Perfect Sense Digital.
“Today, as a result of our investment and strategic development, SourceMedia is a new and different company in ways that benefit subscribers, marketing clients, and team members alike,” said SourceMedia CEO Doug Manoni in a statement. “The new logo and website powerfully project our best-in-class capabilities and innovative, collaborative culture.”
Earlier this year, SourceMedia launched launched a new digital publishing platform and state-of-the-art content management system offering an improved user experience by delivering superior cross-platform and native advertising integration, better mobile viewing and seamless integration of content feeds, events promotion and other services into the reader workflow.
The platform went live with three brands (Health Data Management, Employee Benefit News and Employee Benefit Adviser) and will roll out to all Source products, including flagships American Banker, Financial Planning and Accounting Day.
Many of Source’s back-end functions from sales to audience database are integrated under the new platform. “The platform is built so that we can push something out to all of our sites but going forward what this will enable us to do is innovate faster and push products out faster and better and think about things in a much more holistic way,” said SourceMedia chief digital and marketing officer Minna Rhee.
Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.