Welcome new members

We are excited to welcome Clear Law Institute and Annona Enterprises to the SIPA community.

We are also pleased to welcome 23 members of the Information Industry Network (a former SIIA division in Europe) into the SIPA community:

Access Intelligence acquires The Social Shake-Up Conference, expanding its portfolio with a premier digital event

PR News and parent company Access Intelligence recently announced the acquisition of The Social Shake-Up—a fast-growing and preeminent conference serving marketing, public relations, customer experience, technology and digital strategists—from Industry Dive. The annual conference and trade show, to be held May 22-24, 2017, in Atlanta, will be produced by PR News in partnership with Social Media Today. (Industry Dive publishes Social Media Today.)

This acquisition strengthens Access Intelligence's leadership position in the social marketing space with a brand that is deeply entrenched in the social media community. Atlanta has been the host city for the event since its inception. The conference will showcase how brands across the market spectrum are leveraging social media to drive better business outcomes and to break through the noise in more creative and sustainable ways.

"Social business and digital marketing are the levers driving commerce, conversation and reputation and there is no better brand than The Social Shake-Up to help the community move the needle in meaningful and interesting ways," said Diane Schwartz, senior vice president and group publisher of Social Shake-Up and of the Media/Communications Group at Access Intelligence. "We are honored to be carrying on the legacy of the late Robin Carey with this spectacular brand, and excited to produce for the community the industry's number-one social media conference."

Carey founded Social Media Today in 2007 and launched The Social Shake-Up in 2013. Ownership of the company was transferred to Industry Dive upon the passing of Carey in 2015.

Kiplinger becomes an answer on Jeopardy

Taking gamification to a new level for publishers, the iconic TV game show Jeopardy featured "What is Kiplinger?" as a "question" last month. The category was Business Magazines. The $2000 "answer"—the hardest of the category—was, "This personal finance magazine was co-founded by a man named Austin, not Rudyard." Not surprising that the contestant got it right given that Kiplinger is a strong brand, and Rudyard was a pretty good clue.  

Real Magnet named one of the 25 most promising digital marketing solution providers

CIOReview has ranked Real Magnet, an industry-leading email and marketing automation platform, among the 25 Most Promising Digital Marketing Solution Providerslist of 2016. Winners represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers.

"Real Magnet's proven track record of successful client deployments in the digital marketing arena demonstrates its prowess in helping customers attain unprecedented efficiency," said Jeevan George, managing Editor of CIOReview.

"We are thrilled to be included in CIO Review's 25 most promising marketing technology vendors," said Tom Pines, CEO of Real Magnet.  "Our combination of easy to use, yet powerful, marketing automation technology is really resonating with customers and in the industry, and this recognition supports this."

Members in the news

Robin Crumby, founder of Melcrum and more recently Novatum Group, has published a new book titled "Hurst." It is the first in a planned series he's calling The Hurst Chronicles. Hurst is a near-future thriller set in the aftermath of a pandemic virus. Set in the real world, it's a story about good vs. evil, nature vs. nurture, humanity stripped bare, set at a castle on the south coast of England. It's suitable for a young adult audience and older. You can order at this link on Amazon.

The Boston Globe has selected Bruce Brumberg, editor-in-chief and co-founder of www.myStockOptions.com and www.myNQDC.com, as high school tennis coach of year for Division 3. From the Globe: "The seven-year coach guided his team to a 10-2-1 record and a final four appearance in the South Sectionals. A 1977 graduate of Abington High School, the coach said he works with a ''wonderful group of student-athletes.'"' Congratulations Bruce!

Did you know?

SIPA has a Job Board.

Subscription Insider has a new website.

Greg Krehbiel, director of marketing operations for Kiplinger, has a marketing blog

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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…