Connectiv Releases New Business Information & Media Survey: How Does Your Company Stack up?

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Connectiv this week introduced a new report that allows members to benchmark themselves against their peers in the business information and media industry. The Business Information Survey looks at how companies identify themselves, how they are making money, and where they expect revenues to come from five years from now.


Some highlights:

  •  Average annual revenue for respondents is $43.8 million.
  • 73% of respondents generate revenue from events and respondents are equally split (41%) on trade shows and conference being the biggest source of event revenue.
  • As part of the overall revenue mix, print is expected to drop 10% to be 18% of total revenue by 2020 while events are expected to be climb from 22 percent to 24 percent, paid content and information services will be 23 percent, and digital resources will account for 21 percent of total revenues.


Check out the full report here (a Connectiv member password is required) and be sure to share with your colleagues. 

Matt Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.