December 30, 2015 by Ronn
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What would be late December without our annual What's IN and What's OUT List? As always, we'll leave (most of) the politics, celebrities and sports stuff to others and stick to our own topics for B2B marketing and publishing.
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OUT
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IN
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Millennials
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Anyone else
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Click-throughs
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Time spent on site
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Keeping it real
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Authenticity
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Speed dating
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Speed networking
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Roundtable in Washington, D.C.
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Roundtable in Puerto Rico (Feb. 4-6)
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Notetaking
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Transcripts
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Links
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Buttons
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$99
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$199
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Non-subscribers
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Pay-per-article
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Champions
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Superusers
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24/7 social media
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Digital vacations
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You finding content
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Content finding you
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Digital personalization
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Print personalization
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Fail fast
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Succeed
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Publication analytics
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Video analytics
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Webinars
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Online courses
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The price is...
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Guess what the price is?
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39th Annual SIPA Conference
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40th Annual SIPA Conference (June 6-8)
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Paid bloggers
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Paid influencers
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Subscribers
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Members
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Redesigned
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Replatformed
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Comments
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Crowdsourced brand content
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Questions about Instant Articles
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Facebook world domination
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Banners
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Video ads
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BIMS 2015
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BIMS 2016 (Nov. 14-16)
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Real emotion
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Emojis
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Live Q&As
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Live chats
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Social media campaigns
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Show me the sales
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Disruption
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Time out
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Tweets
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Push notifications
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Ad blocking
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Mobile fluidity
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The cloud
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Artificial intelligence
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Assistant editors
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Data scientists
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SEO
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Digital assistants
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We've always done it this way
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When you come to a fork in the road, take it
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Have a happy, authentic, and revenue-filled year!
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Nevena Jovanovic.
Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…