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'This Will Take You to a Whole Other Level'; BIMS Speakers Lay Out the Strategies

“Company A Acquires Company B.” "Great, I read the same thing in Google," Jim Sinkinson of Fired Up! Marketing once told us about a headline he received. “Your content should not be about the industry per se, it should be about the reader. There are important developments afoot in that acquisition that are going to affect me.”

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'Effect Change and Influence People'; With Thought, Virtual Events Can Do More

Events were certainly top of fold on the first day of BIMS 2020 yesterday, with a very popular Connections and Cocktails. Frank Salatto of Government Executive Media Group spoke of the success they've had pivoting to virtual. "There are new opportunities in the data you can collect and the leads you're able to deliver," he said. Here are some of the virtues of virtual events as we look to 2021.

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'A Framework for Us All'; Dorsey Uses Her Data Learning to Bring Growth and Change

“Data’s greatest promise is becoming a roadmap of actions that, when completed, result in the actions we want to see,” Stephanie Lievano wrote on INMA this week. For a 2021 roadmap, it will be worth your time to hear Sherrell Dorsey’s keynote, Audience Data: Creating Inclusive Connections to Grow Your Business, at BIMS 2020 Featuring the SIPA Sales & Marketing Leadership Summit next week.

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Innovation Not Persuasion'; Thought Leadership From Two BIMS Speakers

"People don't want to be marketed to; they want to be communicated with." As I look back on my notes from SIPA 2020, that quote from Jeson Jackson, marketing and customer experience manager, Education Week, stands out. Because even though so much of what we are doing continues to be in response to the pandemic, there will be a carry over of successful ideas and methods.

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'You Can't Move From Want to Need on Guesswork'; the Rise of Data and Culture

‘Lucy Kueng, senior research associate at Reuters and internationally renowned expert on digital disruption, has published a new ebook titled Transformation Manifesto: 9 Priorities for Now. It delves into how publishers can change for the better in the aftermath of the pandemic. She wants to help them “seize the opportunities presented by the undeniable crisis we face, because those opportunities are truly huge.”

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