Connectiv’s Executive Summit (May 3-May 4 in Chicago) will dive into the new B2B media customer experience, featuring perspectives from a cross-section of digital content experts (Joe Territo, recent chief content officer of Penton and David Longobardi, chief content officer and executive vice president at Source Media), executives (Meg Hargraves, COO and senior vice president at CQ Roll Call) and events (Dan Hoffend, president of FreemanXP).

Tax time is upon us. And media and information companies investing hard-earned dollars in product development, infrastructure and staffing to give themselves an edge over the competition may also be eligible for significant tax credits for those same investments (often in the six-figure range). In fact, according to Tracy Lustan, managing director at alliantgroup, one of the premier providers of government-sponsored tax credits and incentives, media and information companies are among the most common groups to overlook the federal and state incentives that are available to their benefit.

According to the Connectiv Media & Information census, by 2020, paid content and information services will be the second largest revenue stream for B2B media information companies, trailing only events. That’s a fundamental shift for many companies that continue to see advertising—in both print and digital formats—as a leading business line.

Data is the hot ticket in B2B. While the number of mergers and acquisitions in the Database and Information Services category fell slightly in 2016 versus 2015 (down from 59 to 56), deal value more than doubled to $41.7 billion, according to the Jordan, Edmiston Group.

"We've seen clients impacted by ad fraud in ways they haven't expected," said Dr. Augustine Fou, cybersecurity and ad fraud researcher, Marketing Science Consulting Group. "Historically, publishers who measured bot, or non-human traffic, found low occurrences and thought that meant it doesn't affect them. One of the key points they're missing is that bots don't come in large quantities. Bots come to a publisher's site to load a cookie, but then goes somewhere else to load the ad impression and that site gets the revenue, not the publisher."

As we close out 2016, we want to make sure that Connectiv members have access to the content and resources that we’ve produced over the past year. From thought leadership keynotes to case studies, benchmarking research and peer-to-peer conversation and learning, we offer resources to assist everyone from the C-suite to the front line.

It’s always good to hear an expert advise us on what’s working—be it Russell Perkins from InfoCommerce Group on data (hear him at the BIMS Conference, Nov. 14-16 ) or Benny DiCecca from Wellesley Information Services, a division of UCG, on events. (He spoke at last month's Best Practices Series, now available as a webcast.)  But it’s even better hearing someone who practices what those experts preach. Enter Evan Smith. He has been running Texas Monthly for almost seven years now, and his success with the all-digital publishing service has come in ways that are becoming more and more familiar to us. “It’s great when you know what you are and what you are not,” said Smith, who spoke 10 days ago at SIIA’s Connectiv Executive Summit in Austin, Texas. He called Texas Tribune’s approach “three legs of the stool.” 1. News—a quick look at the website shows wide coverage of issues ...

Business-to-business have always traded on being both experts and citizens in the markets they serve. The future of B2B publishing is going to be powered by adding data-driven insights and the immediacy to obtain and act on those insights.

This blog is sponsored content from a Connectiv Executive Summit sponsor: multipub

This blog is sponsored content from a Connectiv Executive Summit sponsor: Knowledge Marketing