Simplify Compliance's DecisionHealth, part of its H3.Group—formed in March 2017 upon its merger with existing brands HCPro and HealthLeaders Media—does a lot of things right on its webpage marketing its new Home Health Coding Center Expert and OASIS Guidance.

We probably don't talk enough about email design. But with all the email that people get, it matters. Sometimes, an email can have the best content, but it just may be too gray or paragraph-heavy.

I might not think that a behind-the-scenes look at the food inspection services at Frankfurt Airport is all that exciting, but for heads of quality management and food safety in Germany, it is. The area is normally restricted to visitors, and the criteria used to check the incoming food and what leads to rejection of the products can be telling in the field.

Looking at the homepage of Business Valuation Resources' shiny new website—a winner of a 2017 SIPAward for Best New or Relaunched Website—it reminds me of Dan Hanover's advice from marketing Access Intelligence's EventTech Conference.

Almost all of us have faced a similar situation: We have good content—be it a report, series of articles, newsletter, podcast, webinar—that didn't get the audience it deserved. We can ignore it and hope the insanity doctrine—designing and marketing it the same way and expecting a different result—won't apply to us.

This is the fifth of an ongoing series profiling the 2017 SIPAward winners.

Ask and you shall receive engagement. That's what Business Management Daily accomplished last year with its Leadership Challenge Week Aug. 8-12 —winning a 2017 SIPAward for Best Social Media Initiative.

The three 2016 SIPAward winners for Best Marketing for a New Product have all been profiled on these pages and are worth taking a look if you haven't seen them:

Get the most important news in healthcare first thing in the morning, every morning for free! —OR a.m. (from OR Manager, an Access Intelligence division) 

When the Design Engineering and Sourcing (DES) Group of SIIA member Penton needed to increase engagement last year in a fun, cost-effective way, it turned to a bracket- and quiz-based STEM Starter Tournament. The DES Group provides information and education on new applications, emerging technologies and product trends for professionals in design engineering and sourcing.