"Why should you work for Money-Media?" is the headline to a crisp, fast-paced video on the homepage of the Financial Times-owned company. In the impressive 3-minute video, we hear from various employees about the career-growing opportunities, trust and camaraderie bursting forth in their brick-laden office. Then we see laughter and food at staff gatherings, a softball title and comfortable meetings.

More than half of the adults polled in a new Pew Research Center Survey say video is important for helping them make purchasing decisions. The survey also reports that users are turning to videos—and that means YouTube, of course—for much more than entertainment.

In my member profile last week with Clive Riddle, president of MCOL, a leading publisher of healthcare business information, there was a description of a micro-site they have called Health Sprocket.

Write content. Right people.

In a full-screen video on Financial Times division Money-Media's homepage—with the headline, "Why should you work for Money-Media?" above it—New York City looks fast-paced and beautiful. We hear from various employees about the career-growing opportunities, trust and camaraderie bursting forth in their brick-laden office. Then we see laughter and food at staff gatherings, a softball title and comfortable meetings.

Dan Fink is the managing director of Money-Media, which is owned by Financial Times. He recently attended and spoke at his first SIPA Annual Conference and will be presenting at our Business Information & Media Summit (BIMS) Nov. 13-15 on How to Optimize Your CRM to Drive Customized Campaigns that Excel. We spoke by phone for this profile.