"[Publishers] know how to create a community and build loyalty," said Krystle Kopacz, CEO of Rev, during her stirring session, Moving from Publisher to Partner, yesterday at the SIPA Annual 2017 Conference in Washington, D.C.

"We went to a client recently and found out their marketing budget was completely tapped," recalled Krystle Kopacz, CEO, Rev, on a SIPA webinar earlier this month titled Lead Generation Strategies for High-Priced Products and Services: A Holistic Approach. "It dissuaded us that we were late—we were pitching a solution for account based marketing, a new product we were offering.