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Under: Krystle Kopacz
"[Publishers] know how to create a community and build loyalty," said Krystle Kopacz, CEO of Rev, during her stirring session, Moving from Publisher to Partner, yesterday at the SIPA Annual 2017 Conference in Washington, D.C.
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"We went to a client recently and found out their marketing budget was completely tapped," recalled Krystle Kopacz, CEO, Rev, on a SIPA webinar earlier this month titled Lead Generation Strategies for High-Priced Products and Services: A Holistic Approach. "It dissuaded us that we were late—we were pitching a solution for account based marketing, a new product we were offering.
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