Data gets attention because it is good business and profitable. That's because more than ever, data matters. To a degree you don’t see with other forms of content, data is relied on to make serious decisions, which have significant, business, economic and personal impact. Data producers are held to higher standards of quality and accuracy - by their customers, by their partners, by lawmakers. The ones you'll meet at BIMS will motivate you to step up, to see and apply data in new ways, and develop clear-sighted strategies for producing bottom-line results.