Polar/Connectiv Survey: Native Advertising Benchmarks in B2B

In conjunction with Polar, a solutions provider for publishers and a leader in native advertising, Connectiv recently conducted a survey amongst B2B publishers regarding their native advertising business, and gathered new insights from aggregate data based on MediaVoice, Polar’s native advertising platform.

Here we present the current, most informative look yet at B2B industry benchmarks which shed light on the established revenue growth opportunity native advertising presents, including:

  • The top metrics for measuring success with native advertising
  • Average spend on a native ad unit in b2b
  • Pricing models for native advertising
  • Performance comparisons between native advertising and traditional display advertising

Members are also invited to view a Connectiv webcast on “How To Sell Native Advertising in B2B,” presented by Polar. Additional benchmarks on native advertising benchmarks can be found here

Webinar Archive: How to Sell Native Advertising in B2B

Blog: Understanding the FTC Native Advertising Guidelines